Pioneering the e-commerce world, introducing social commerce.
Likwid is an upcoming Singapore based tech-start up looking to reinvent e-commerce by repairing the broken link between shopping and social media, giving users the opportunity to take passion, talent or a hobby and make a living out of it.
Summary
I worked one to one with the client to build personas and conduct user research and interviews. I led the UX/UI design, managing and coordinating with the design team. My role involved shaping and translating the project vision into a product that was easy to use, with an end-to-end solution that could evolve step by step.
The Problem
With the rise of the cost of, well life, but living in general people have had to re-invent the way they make a living without the cost and need for necessary tools.
The Outcome
Using the rise of social media Likwid offers a platform for creators, artists, performers and freelancers to earn a living by repairing the link between e-commerce and social media to create “Social Commerce”. Our goal was to provide users with a safe space to be creative and sell differently, all while having a greater reach and without the extra costs.
The Process
RESEARCH
As most processes start I conducted user research to identify user needs and core functionalities of creating a performance, creating a paid event, selling a product and buying. I defined unique selling points and held stakeholder interviews to identify requirements.
DEFINING THE PRODUCT
Then I had a fun time breaking down all this information into information architecture, sketching basic screen types in flows for better navigation outcomes, then wireframes. As a product with a complicated user flow I designed in user flows to validate navigation to create a smooth end-to-end process.
The Result
We tested final wireframes with users to complete a couple of task flows such as creating a new post, or buying an item to validate navigation and ease of use. Then after reviewing the look and feel with both stakeholders and users we put together the final designs. My aim was to create a clean, legible and modern look that allows users to fulfil their goals quickly.
Takeaways
Although I am not a huge fan of consumerism nor social media and what it does to our society it was exciting to work on a new business concept, but I question how it will affect our behavior in the future. I leaned the importance of taking the time to analyse and understand a functionality, and the moving parts of a product with information architecture and tables to have a better outcomes.
“Cat has all of the ingredients of an exceptional product designer: creative chops, reliability and a willingness to do what can be done to keep things progressing. ”
– Chris Ciolli, Director of Marketing
Product Design + Illustration
